Armed Forces Out in Full Force Across London to Launch Royal British Legion’s Poppy Appeal

Tri-Service personnel at Charing Cross Station during fundraising efforts for the RBL Poppy Appeal. Photographer: AS1 Ryan Murray RAF UK MOD © Crown copyright 2024 - MOD Crown Copyright News / Editorial Licence.
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Hundreds of serving military personnel took part in London Poppy Day as sailors, soldiers and aviators sold poppies and raised money for the Royal British Legion’s Poppy Appeal. 

London’s railway stations were transformed into a sea of poppies as Armed Forces personnel joined forces with military bands to launch the Royal British Legion’s annual Poppy Appeal.

The tri-service effort, spearheaded by members of the Royal Air Force from RAF Northolt, saw uniformed personnel collecting donations from commuters across the capital, proudly rallying for the Armed Forces community.

RAF Northolt personnel outside Charing Cross Station alongside the RBL Buses. Photographer: AS1 Christian Sparks UK MOD © Crown copyright 2024  MOD Crown Copyright News / Editorial Licence.

The annual Poppy Appeal, immortalising the memory of those who died in service to their country, is one of the Royal British Legion’s most important fundraising campaigns. The funds raised go directly to supporting veterans, serving personnel, and their families, with millions expected to be collected over the coming days.

Grenadier Guards Band playing at Paddington Station during London Poppy Day 2024. Photographer: Sgt Jimmy Wise UK MOD © Crown copyright 2024  MOD Crown Copyright News / Editorial Licence.

This year’s Poppy Day Appeal has seen a remarkable show of solidarity from service members, reminding the public of the sacrifices made by the Armed Forces – and encouraging all to wear their poppies with pride.

Be their lifeline.

This Remembrance, could you save someone like Former Captain Laurence ‘Loz’ Moore?

While serving on tour in Afghanistan, Loz’s vehicle was hit by improvised explosive devices, injuring him and his platoon. He left the Army diagnosed with PTSD due to his experience and felt like he’d lost everything. His income, his sense of purpose, and even his family.

That’s when the Royal British Legion knocked at his door.

Loz attended a course at the Battle Back Centre where we’re dedicated to making sure that everyone who has undergone life-changing experiences in military service receives the support and help they need. Thanks to our expert coaches, he regained his confidence, his mental health and his family.

But Loz isn’t the only one. There are still so many people out there who need help.

Your donation could save someone like Loz.

Former Captain Laurence ‘Loz’ Moore. Photo credit: Royal British Legion Copyright

During the Poppy Appeal and all year round, the Royal British Legion provides support for members of the Royal Navy, British Army, Royal Air Force, veterans and their families. By making a donation, you could help those in need within our Armed Forces community.

How to donate to the Poppy Appeal:

By phone

Call the friendly fundraising support team on 0345 845 1945 to make a donation by phone.

By text

To donate £2 text POPPY2 to 70545*

To donate £5 text POPPY5 to 70545*

To donate £10 text POPPY10 to 70545*

*Texts cost £2, £5, or £10 plus your standard network rate. We receive 100% of your donation.

The Royal British Legion will contact you by text on the mobile number you used to allow you to let us know how you would like to be contacted in the future and to find out whether you would like to add Gift Aid to your donation.

By post

Please print off a donation form and return to Royal British Legion, Supporter Care, Haig House 199 High Borough Street, London SE1 1AA.

Shop

Or visit the Royal British Legion’s Poppy Shop

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