Ben Habib, former Brexit Party MEP, Great British PAC Chairman and ex-Deputy Leader of Reform UK, has re-entered the political arena with the launch of a brand-new political party, Advance UK.
Promising to “save the country” from what he describes as a decline in national sovereignty, freedom of speech, and democratic integrity, Mr Habib has positioned the movement as a response to what he sees as an urgent national crisis.
In a candid video statement on the party’s new website, www.advanceuk.org.uk, Mr Habib introduced himself as the “leader-in-waiting” of the organisation, calling it a “new political force on the British political landscape”.
“The UK is in deep, deep trouble”
“The United Kingdom is in deep, deep trouble,” he declared. “We face multiple existential threats: constitutionally, culturally, economically. We are on the precipice, if not already over it.”
Advance UK, he explained, will stand on four core principles: national unity, freedom of speech, the restoration of democracy, and equality before the law.
Mr Habib argued that existing political parties have failed to address what he sees as Britain’s decline, and accused them of surrendering sovereignty to international bodies and quangos. “No country can succeed other than through democracy,” he said. “We used to be the mother of all democracies… we must be again.”
A Party Built on Democracy
According to its founder, Advance UK will be structured to mirror its democratic ideals. Membership is open to any British citizen who is on the electoral roll and not currently affiliated with another political party.
Party members will elect a representative “College,” a body charged with ensuring the leadership remains true to the party’s founding principles. A Board of Directors, mostly drawn from the College, will hold day-to-day oversight of the Executive, which includes the party leader, treasurer, and elected officials.
“This party will be democratic from top to bottom,” Mr Habib said. “Members will even have the right to remove board members with a simple majority vote.”
Free Speech at the Forefront
A key element of the party’s philosophy is an absolute commitment to free speech. Habib stressed that members will not be ‘policed’ for their views.
“We’re not going to be throwing our members under a bus just because they said something silly on Twitter a few years ago,” he said. “You’re free to express yourself, without fear or favour. It is our policies and our mission that you endorse when you join us, not a rigid ideological checklist.”
“There is no party like this”
Addressing concerns that Advance UK could split the so-called right-wing vote, Mr Habib rejected the label outright. “‘Right-wing’ is a lazy political term used to discredit those who believe in democracy, national unity and British values,” he argued.
He insisted that no existing party is standing for the basic principles Advance UK champions, namely, a fully independent UK, uncensored debate, national democracy, and the fair application of the law.
Targeting 30,000 Members Before Official Registration
Advance UK has not yet applied for registration with the Electoral Commission, but Mr Habib has made the criteria for that step clear: if 30,000 people sign up as members, the party will seek official recognition.
To that end, a discounted membership fee of £10 per year has been introduced. Should the party reach its target, Mr Habib has pledged to donate £100,000 of his own money to help fund its future operations.
“When we apply for registration, we’ll do so with the backing of the people and the funding we need to take action,” he said.
“We’re relying on the best of British”
In a rousing conclusion, Habib called on citizens from all walks of life to step forward, not only to become members, but also to help shape the party’s direction by standing for positions within the College or leadership team.
“If you care about democracy, free speech, equality before the law, and the future of this great country — we want you,” he said. “We’re relying on the best of British. We’re relying on you.”
Memberships are now open via www.advanceuk.org.uk, where supporters can find more details about the party’s structure, aims and how to get involved.




I wish to support and join advance UK, but I’m struggling to find the membership form. Please send me the form.
I need help to join advance uk
What an utterly silly idea.
Play semantics with “right wing” as much as you like, the fact is that the voters who might vote for Habib’s party are the same target audience as those who would vote Reform UK.
That will be splitting the “anti establishment” vote, no matter which way you slice it.
(Anti-establishment being those against the usual suspects: Tory, Lab, Lib, Green).
I have joined AdvanceUK today, I have been waiting for a right wing party that is not Nigel Farage! I need a democratic party. I want Ireland back if the Irish want to join the UK. We need a clean break from the EU. Now Rupert Lowe and Ben Habib, must work together.
Why can’t you make this were you can become member of the party instead of of going to www.
https://www.advanceuk.org.uk/membership?recruiter_id=5508
I have Joined Advance UK I was sorry joined Reform who changed their policies straight after AND the treatment of Rupert Lowe is unforgivable ..ADVANCE UK will be the true British Party.
You have done the right thing, Peter. The Reform party have changed policy and acted more than unfairly.
The Advance Party, have got all that we previously expected of Reform…..plus, even more positive extras.
Hello Ben
My name is Joseph Hubbard everyone calls me Joe
I would like to join your party because I believe what you’re saying I hope you get stronger I would like to join up with your membership not many people know this is a new party at the moment you need to grow bigger as I’m joining early shouldn’t I get for free curse later on done a line you might pack up that’s what wears me and I paid from nothing so that’s why as I started early I want it for free it’s a request and I believe what you say and I would like to be involved but the only problem is I’m dyslexic and I’m working full-time Monday to Friday so maybe after work I can join you all weekends but if you wanted to just saying
Very best wishes to you, Joe.