By Andrew Hunt.

It is easy to see why IF by Rudyard Kipling was voted Britain’s favourite poem.

IF is a beautiful examination of what makes good character. Us Brits have a unique appreciation of good character.

It is with real dismay that I have come to realise we have been lumped with a Prime Minister of poor character.

Yes, we all know that Rishi is not a Conservative, that he is terrible at politics, and that he cannot complete any of the tasks he attempts, but this is something altogether more serious.

Ultimately, all Rishi Sunak’s failings represent a failure of character. Let us put aside the ideological differences within the party, and ask whether we are being led by someone who passes the Kipling test?

If you can meet with Triumph and Disaster And treat those two imposters just the same

Many people will no doubt remember Rishi’s five pledges. The PM has missed all of them bar one (bringing down inflation). While he is keen to take credit for that now, when inflation was not going his way, he was quick to declare ‘my hands are tied’ and blame it on other factors. The PM also said that responsibility for those five pledges would rest with him. Yet how much responsibility is he taking? Where is the apology, the contrition or the resignation?

Instead, Mr Sunak is now trying to blame his woes on his predecessors, describing how Johnson and Truss gave him ‘a hospital pass’ and it was all their fault. Never mind that the hospital pass came with reclaimed British sovereignty and an 80-seat majority. 

But who really was the author if Mr Sunak’s problems?

  • It was under Rishi Sunak’s watch that the Treasury took on the biggest debt load in history, with billions handed out to fraudsters.
  • It was under his watch that the Bank of England was allowed to print trillions in paper money, and backslide on its inflation targets.
  • It was under Sunak’s watch that millions of healthy working age people were pushed into a life of benefits, worklessness and depression.  
  • And it was under Chancellor Sunak’s watch that taxes were hiked to record highs. 

And Rishi Sunak’s hands are all over the mass migration catastrophe. It was the Treasury that pushed for open borders immigration. Sunak personally created many of the visa schemes to let the millions in. It was Treasury modelling that claimed that uncontrolled mass migration would make us all better off. Under those models, if Richard Branson leaves and a boat load of Islamic terrorists land in Dover, that is good for the economy. That has been the rationale for destroying our British quality of life.  Only now are we coming to terms with the stupidity that blossomed under Sunak. 

In short, our litany of problems fall squarely at the door of Rishi Sunak. Yet this alleged workaholic is busy blaming everyone but himself. Really, how stupid does he think we are? My five-year-old son can take responsibility for his actions. It is time we taught Rishi how to by kicking him out.  

If you can force your heart and nerve and sinew To serve your turn long after they are gone,   And so hold on when there is nothing in you Except the Will which says to them: ‘Hold on!’

We Conservatives are the heirs to Churchill and Thatcher. And if there is one thing about those great conservatives, they could see a job through. Never in my life have I come across such a quitter. Within days of any attempt at conservatism, Rishi scurries into U-turn. The lefty lawyers, media, and Twitterati have him on the ropes. The man would run from his own shadow. He has no vision and no fight. Sadly, his giving up has inspired much of his party to do the same. 

Nowhere is Sunak’s giving up more visible than his total inability to control our borders. The case has been made for strict control of legal and illegal immigration. The record arrivals are catastrophic for public services, healthcare, the deficit, prosperity, infrastructure, culture, community, the environment, housing, crime and for our children. The public are furious. The grassroots are furious. Even with the country on his side, Rishi cannot stand up to the vested interests of the woke elite. 

Instead, Rishi passes his time jet-setting around the world to meet his billionaire idols. There is an election to fight, a country to fix and values to uphold, but all that is too difficult for this quitter. 

Can we please find someone – anyone – with the spine to fix just one or two big things, no matter how difficult. We need a leader of character.  

If you can talk with crowds and keep your virtue,Or walk with kinds and lose the common touch

The most common observation is that Sunak is totally out of touch. That is not to do with wealth. It is direction the PM has chosen to take. The man is barely in the country. At almost one a week, his private jet trips outstrip every other Prime Minister. 

If you go on the website to contact the PM, the first thing you get is an automated message that basically says, ‘Go Away, I’m Busy.’

So who is Rishi Sunak busy with? Go on LinkedIn and you will find a man who seems to spend much of his time abroad, or making flattering videos with foreign billionaires like Bill Gates. He’s got plenty of time for chats with Harvard students, and literally hundreds of Indian businessmen and dignitaries; in fact, if you want to meet your Prime Minister your best bet is a nine-figure bank account or an Indian passport.  

Given his hostility towards party members, the few meetings he took with us voters proved so awkward that his team now actively avoids them. 

This all points to an extraordinary level of contempt for the British people. Underpinning that contempt is a misplaced arrogance. You see it in Rishi’s famous tetchiness, especially towards women. You see it in the worst attendance record at PMQs of any British Prime Minister. This is a man who feels above explaining himself to us mere mortals. 

On some level Rishi Sunak does not like us and does not care about us. 

Even his own aides have been told to cut off old friends and colleagues for fear of leaks. Let that be a warning. Political history does not end well when small men attempt to run countries out of bunkers.

If you can trust yourself when all men doubt you,But make allowance for their doubting too;   If you can wait and not be tired by waiting, Or being lied about, don’t deal in lies

At the heart of good character is holding yourself to the standards you set other people. When Rishi Sunak kickstarted the coup against Boris Johnson, he was clear that the scandals, loss of popularity, failure to deliver, and dishonesty were all contributing factors. 

Yet here we are, with the most unpopular PM in history, a man with a history of undeclared conflicts of interest that goes beyond careless, a leader who has delivered absolutely nothing and a deeply troubled relationship with the truth.  

We cannot keep skirting the issue. Johnson was often accused of dishonesty, but Sunak is on another level. There’s the five missed pledges; with no real effort to meet any of them. There’s the fake tax cuts, where every journalist could instantly see most of us will be paying more tax. There was the promise to reform the terrible Equality Act. There was a pledge to give members more of a say, but instead, Sunak has been busy trying to cut the members’ voice out of the party. Then there’s broken promises on pensions, defence spending, a Brexit bonfire of EU laws, The Windsor Framework… the list goes on and on. 

Worst of all has been the endless broken promises on immigration. Sunak promised to do whatever it takes to stop the boats. Indeed, there are at least a dozen viable ways to do so. Sunak has not pushed through any of them. He has also lied about legal immigration, not only to the public, but also personal promises made to Suella Braverman. The reality is, the government has the prerogative to set legal migration at whatever level it likes. If he wanted to, Sunak could instantly raise visas costs, or just restrict visa numbers. It is as easy as that. He has been promising to do so for over a year, yet he never does. The deliberate dishonesty here is absolute.

Put politics aside. This is bigger than that. A leader must do everything they can to keep their promises. Yet Rishi Sunak has no problem breaking them at every turn. 

How can you ask the public to support a fundamentally dishonest leader?

The old adage, ‘You are the company you keep’ predates the bible itself. We have seen enough. Rishi Sunak is of bad character. As one of the last few paid up members of the Conservative Party, I say to any MP who supports him: ‘You are the company you keep.’ If you choose to stand behind a man who has failed to achieve anything, broken his promises, flagrantly pursued his self-interest, treated the electorate and grassroots with contempt and is en route to obliterating the most successful party in Western political history – then I cannot support you. Nor can you come back after a disastrous election and pretend you had nothing to do with it.

The Pennys, the Kemis and the Tugenhadts need to get this. Forget the trite sloganeering. It won’t cut it. We did not let Starmer off the hook for his unequivocal support for Corbyn. Nor will we let you off the hook for standing with Sunak. Not a day longer. You stand against him or you bear his legacy and you face our wrath. Those who try to have it both ways show a wholesale lack of integrity. They are not leadership material. 

We did not let Starmer off the hook for his unequivocal support for Corbyn. Nor will we let you off the hook for standing with Sunak.

That is why we must put the ideological questions aside and unite to change leader. Boris Johnson’s attempted removal was famously dubbed ‘the Pork Pie Plot.’ Well, let us have Kipling Pie Plot, to rid party and country of this unsavoury character. 

But character is just the first answer to the bigger question that we must quickly find an answer to: What am I supporting?

There is no conservatism, no vision, no ideas, no engagement, and no motivation.

I do not think MPs realise what is happening, so let me explain (and please do forward this to your MP): 

Six months ago there was an ‘enough rope’ consensus. Let Sunak and his crowd lose the election. Give him the rope to hang himself. Afterwards, rebuild the party with a fresh conservative integrity. Then after five years of Labour disaster (same themes as the Sunak car crash but worse), come back strong in 2029.

The ‘Enough Rope’ consensus is dead. In the age of social media and swing voters, mass movements can grow exponentially; just like the Net Zero, Zero Covid and BLM cults did. Look at the polling chart of Reform UK and you see an exponential curve. Reform UK has now become a mass movement. The daily media narrative is self-reinforcing: successes for Reform and more disasters for the Conservatives. Rishi Sunak’s uncanny tendency to self-harm only makes this worse.

Moreover, as Reform gathers ever more members and more funding, its media and comms just keep getting better.

We have seen exactly this pattern across Europe: where fringe right parties five years ago are winning elections all over the place, often with 30% or 40% of the vote. 40% in the UK would translate as a landslide. If this carries on, within 8 weeks Reform will overtake the Conservatives. And sooner or later, having being shunned by Conservatives, Farage will go all in with Reform. At this point, CCHQ’s strategy (a vote for anyone else is a vote for Labour) will blow up in its face: Only Reform will be able to stop labour. Then the last leg of Tory voters will defect.

Tory MPs who wish to remain in politics will have no choice but to defect to Reform or Labour. Just as with Lee Anderson, each defection will bring chaos and infighting for the Conservative Party and a PR coup for Reform. After the election, whenever that is, there will be nothing left to rebuild. Perhaps Sunak’s gang in CCHQ will have done enough by then to stitch up the constitution and shut out any remaining members, allowing a handful of wets to limp on as a Lib Dem tribute act.

There are ways to turn it around. We have written about some of them in CP, like a True Blue Candidate X or a Brexit 2 sweep.

They cannot wait.

If we carry on like this, that path is inevitable. The Conservative Party will not survive.  And today’s MPs and CCHQ staff will bear that for the rest of their lives. 

As President Kennedy wrote:

In whatever arena of life one may meet the challenge of courage, whatever may be the sacrifices he faces if he follows his conscience – the loss of his friends, his fortune, his contentment, even the esteem of his fellow men – each man must decide for himself the course he will follow.

It comes back to character. It always does. 

Author Andrew Hunt graduated from Cambridge with a Law degree in 2003. He worked in TV production before moving into finance. It was here that he became fascinated by how personal investors and small companies could turn negligible resources into enormous fortunes. Applying the same mindset and principles, Hunt was able to retire in his thirties. He now invests in interesting projects which aim to make the world a better place and runs a radical centre-right environmental think tank. He is also the author of Better Value Investing.

Picture by Simon Walker / No 10 Downing Street. CC BY-NC-ND 2.0 DEED


  1. Sunak MUST BE forced out. Mr Sunak has been told nicely to go
    We are seeing Conservatives;tried to encourage Mr Sunak to go but he won’t go.i tried giving the benefit of the doubt; but if we don’twantStarmer get in.what are you going to do?
    Please we can’t handle this any more.
    We wonder does Mr Sunak know what it’s to live, in very little money?
    We feel that Sunak doesn’t understand people, WHO Not have much money. That’s NOT good when,your dealing with all sorts.
    If we can’t have him go,?then we need him be removed.
    Please we talk but we need action.

  2. Rishi Sunak is too rich to connect with ordinary people. His decision to scrap HS2 was a disaster for the red wall voters. Wake up! Rushi is the wrong man for the job. Its a choice, either keep Rushi and lose the general election or get rid of him and stand a better chance of winning

  3. As with everyone I know, I voted for Reform in the local elections in the hope that it may help to stir people in the national executive out of their slumber and lead to change. Unfortunately Reform are not yet strong enough to force the required change, but like the Brexit party before them, they will grow in strength as more people get fed up with the race wars being stirred up by the looney left, and realise they have to get out of their armchairs and start voting.


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