British car brand Moke has announced full production of its models will return to the UK in a big post-Brexit blow for France.
Since the marque was revived in 2017, Moke International’s production operations have been based between the Midlands and France, with initial cars engineered in Nuneaton and assembly taking place in Cerizay France.
The complete move back to the UK has been made possible by UK government grant funding from the Niche Vehicle Network. Moke said there was “strong demand” for the vehicle.
Isobel Dando, CEO, MOKE International:
“The return of full Moke production to British shores represents a homecoming for one of our nation’s best-loved icons.
“Since reviving the marque in 2017, we have re-captivated existing enthusiasts and introduced an entirely new generation to MOKE’s perfect combination of fun, utility and open-air thrills.
“This has been reflected in significant demand from our home market, affirming our plans to light up beach resorts around the world through the global market introduction of the ultimate waterfront-to-beach house vehicle.”
From today, UK customers will be able to order one of 56 limited edition MOKEs, an allocation selected to signify the number of years since the Mini MOKE first appeared in Britain in 1964.
MOKE International revives a quintessentially British design that has charmed for more than half a century. Brigitte Bardot epitomised Riviera chic in her MOKE. The brand has since been enjoyed and championed by fun-seekers including Kate Moss and DJ Khalid. To date the car has also appeared in four James Bond films.
The original MOKE was designed in the 1960s by Sir Alec Issigonis, the architect of the Austin Mini. It was first specified as a military vehicle engineered to be robust enough for deployment behind enemy lines by aeroplane. The original shared components including suspension and chassis with the Mini.
The MOKE soon became one of the best-loved symbols of the 1960s. Becoming the mode of travel for the inhabitants of the most exclusive coastal resorts in Europe, the Caribbean, US and Asia. To this day it remains the beachhouse-to-waterfront shuttle of choice.56 CARS FOR 56 YEARS
MOKE will mark its homecoming with a strictly limited run of 56 cars, built for sale exclusively in the United Kingdom. Each is available in a choice of 14 colours and the Limited Edition ‘MOKE 56’ comes with the front grille and windscreen rails in chrome, a discrete union jack badge on the front wings, and a numbered plaque on the bonnet.
Isobel Dando CEO continues:
“MOKE is an iconic British brand that has always evoked feelings of fun and freedom. The Beatles, The Beach Boys and Brigitte Bardot have all been captivated by the personality and unique styling of these iconic cars. We’re excited to relaunch the brand into a new era and introduce MOKE to the next generation.”
Waiting lists are filling fast with resorts and private buyers in English coastal hotspots taking particular interest.
Interested buyers should register their interest at https://mokeinternational.com/customise
