Jaguar Land Rover to become ‘all-electric’ and commits to keeping all British plants open

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Photo credit: Land Rover

Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039.

The company have also committed to keeping all three of its British plants open in the drive for all its models to be fully electric by the end of the decade.

Prime Minster Boris Johnson has welcomed the news saying it’s “a brilliant example of British engineering leading the industry to a cleaner future, as we build back greener.”

In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.

By the middle of the decade, Jaguar say they will have undergone a renaissance to emerge as a pure electric luxury brand with a new portfolio of pioneering next-generation technologies. 

They say Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.

Jaguar Land Rover say their aim is to achieve net zero carbon emissions across their supply chain, products and operations by 2039. As part of this ambition, the company say they are also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.

A statement from the company says: “Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 

“Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.

“Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.”

Thierry Bollore, who took over as chief executive in September, said: “It’s time to re-imagine the next chapter for both brands… British brands steeped in a rich tapestry of timeless designs.”

He added: “Together, we can design an even more sustainable and positive impact on the world around us.”

The company said it was also investing in developing hydrogen fuel cells in anticipation of a future change to shift to power vehicles and added it will have prototypes using hydrogen fuel cells on Britain’s roads within the next year as part of a long-term investment plan.

The plans come as car groups worldwide pursue zero-emission strategies to meet strict CO2 emission targets.

British Prime Minister Boris Johnson welcomed the company’s commitment in a tweet on Monday evening saying: “Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039. A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener.”

Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT), hailed the announcement by Jaguar Landrover as “an injection of confidence into the wider sector.”

He said: “Its roadmap to a future that is built around sustainability, with electrified and hydrogen models as well as investment in connected and digital technologies, aligns with government ambition and increasing consumer expectations.

“Delivering this ambition, however, will require the UK to improve its competitiveness.

“The UK automotive industry is essentially strong, innovative and agile, but the global competition is fierce.

“Government must ensure advanced manufacturing has its full support… Every effort must be made to create the conditions that will enable the entire sector to flourish.”

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