Made in Britain: £100 million investment into iconic British motorcycle marque

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Norton Motorcycle’s parent company TVS Motor has announced plans to invest £100 million in the historic British marque.

The investment includes a recently opened factory in Solihull, electrification and the imminent launch of the re-engineered V4SV and 961 Commando.

TVS Motor Company, a reputed global manufacturer of two-wheelers and three-wheelers, announced this week the investment of £100 million in Norton Motorcycles, Britain’s most iconic sporting motorcycle brand, which was acquired in April 2020.

Norton recently opened its new manufacturing facility in Solihull, West Midlands, building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality.

Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company said:

TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.

A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting edge technology, world class vehicles, manufacturing, sustainability & the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.

The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub.” 

Prime Minister Boris Johnson said:

Trade and investment between the UK and India is creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.”

Norton Motorcycles’ new global headquarters houses state-of-the-art manufacturing capability and the company’s new global design and R&D hub. It forms a key part of Norton’s strategic growth plan on its journey to becoming a leading player in luxury and high-performance motorcycles. The manufacturing facility has been engineered to be highly sustainable and minimise waste.

This new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining example of Anglo-Indian cooperation.

Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance, Norton Motorcycles has defined its new brand approach that prepares it for an exciting and sustainable future.

Photo credit: Norton Motorcycles

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