A drone has taken flight around the historic home of British motorcar manufacturer Morgan at Pickersleigh Road in Malvern, Worcestershire.
The 108-year-old factory – which welcomes around 30,000 visitors each year – is famed for being home to the production of the Morgan Plus Four, Plus Six and iconic Morgan Three Wheeler.
Famous the world over for its unique blend of craft, heritage and pure driving experience, the Morgan Motor Company has been manufacturing quintessentially British vehicles in the UK, for more than 110 years.
Today, Morgan builds around 800 cars per year. The model line-up comprises the 3 Wheeler, Plus Four and Plus Six.
Viewers are transported around the production line, moving through the Chassis, Assembly, Sheet Metal, Wood, Trim, Final Finish and Paint shops, before finishing in the Pre-Delivery Inspection department.
Eagle-eyed viewers will spot a special project or two, watch the video to identify the special project cars for yourself.
Passed down through generations, the same craftsmanship skills that were integral during the founding of the Morgan Motor Company in 1909 are as alive today as they have ever been.
The company was established in 1909 by H.F.S Morgan with the design of the now iconic Morgan Three Wheeler. This was followed, in 1936, by the Morgan 4-4, based on the Morgan steel chassis. This chassis was produced until 2020, making it the longest running production car architecture in the world.
The authenticity of Morgan, one of Britain’s longest established motor manufacturers, has remained unchanged for more than 110 years: from design and engineering, to craft and manufacturing, through to sales and tailoring, every Morgan is designed and built to be as individual as its owner.
Now in their fourth generation, the Morgan family continue to act as stewards for the brand, upholding the values of the company and ensuring their family legacy lives on with each new Morgan produced.
The Morgan family retain a shareholding of the company, alongside majority shareholders Investindustrial, who announced in 2019 that they would be investing heavily in the Morgan Motor Company and its long-term future building cars in Britain.
If you are yet to make a physical visit to the Morgan Motor Company, tours are available throughout the week. Run from the all-new Morgan Experience Centre, they can be booked online here.
