The winning entry of Her Majesty The Queen’s Platinum Jubilee Emblem Competition has been revealed.

The competition, run by the V&A in conjunction with Buckingham Palace, invited aspiring artists and illustrators between the ages of 13 and 25 to create an original design to symbolise The Queen’s historic seventy years as Sovereign. Entries were submitted from all four nations of the United Kingdom.

Edward Roberts, from Nottinghamshire, is a 19 year old graphic design student at the University of Leeds.  He will see his winning entry feature prominently throughout the celebrations of the first ever Platinum Jubilee, which will include televised national events, street parties and community gatherings.

The new emblem, which has been inspired by Her Majesty’s reign, will also be used for all official merchandise commemorating The Queen’s Platinum Jubilee, and across digital and social media.

On winning The Queen’s Platinum Jubilee Emblem Competition, Edward said:

“Art and Design have always been passions of mine, from a young age. Looking forward, I hope to make a career out of them. I never expected to win the competition and it’s an honour to have done so.

“For my design, I wanted to give a modern twist to the iconic elements of St Edward’s Crown, and so I created a continuous line, which I felt was a fitting representation of The Queen’s reign.”

The winning design was chosen by a panel of graphic designers, visual artists and design professionals, experts from the V&A, the Royal College of Art, the Design Museum, and a representative from the Royal Household, chaired by V&A Director Tristram Hunt.

Speaking about Edward’s design, Paul Thompson, Vice-Chancellor of the Royal College of Art, and a member of the judging panel, said:

“This clean graphic design takes us on a simple line journey to create the crown and the number 70, beautifully capturing the continuous thread of Her Majesty The Queen’s 70-year reign. Drawn on a computer, the ingenious emblem works across all scales and the flow of the line gives us a sense of a human touch behind the digital design process.”

As the winning designer of the competition, Edward will be invited to join in next year’s Jubilee celebrations, including the ‘Platinum Party at the Palace’, the BBC concert being held in front of Buckingham Palace on Saturday 4th June 2022. Edward’s winning design, along with the other nine shortlisted emblem design entries which will be revealed next year, will be displayed at the V&A in June 2022.


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