Team GB and Ben Sherman collaborate on Beijing 2022 ceremony wear

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Team GB and Ben Sherman have revealed the outfit the Team GB delegation will wear at the Opening and Closing Ceremony at the Beijing 2022 Olympic Winter Games. 

The 2022 Winter Olympics are set to take place on Friday, February 4th until Sunday, February 20th, just six months after the Tokyo Games.

Team GB Winter Olympic bronze medallist Joel Fearon, a member of the Team GB four-man bobsled team and freestyle skier Katie Summerhayes, who will hope to compete in her third Olympic Winter Games, both feature in the new Ben Sherman campaign. 

The athletes wear the Winter Opening and Closing Ceremony look, which will retail as a limited-edition Ben Sherman x Team GB collection available to purchase online from Ben Sherman and Team GB websites from December 9, 2021. 

The athlete’s Opening Ceremony attire has a roll-neck cream sweater featuring a deconstructed union jack flag. The knitwear is paired with navy print trousers and a classic quilted peacoat in true navy with Great Britain in reflective lettering on the back.

The outfit includes a matching Great Britain bobble-hat and scarf set with lug sole Chelsea boots to finish the look. 

The Closing Ceremony uniform features a blue crew-neck checked sweater paired with the mini-dogtooth print trouser and an all-over repeated logo bobble-hat. The limited-edition knits feature the official Team GB badge and Olympic rings on the chest.

British Olympic Association CEO Andy Anson, said: 

“We are very excited to partner with Ben Sherman once again on the launch of the Beijing 2022 ceremony wear following the delivery of the hugely successful Tokyo designs. “The clothes embody the key symbols that form Team GB’s identity, most notably the British flag, alongside the proud history and heritage of Ben Sherman. Katie and Joel were great ambassadors for the shoot and loved the products. We have no doubt the team going to Beijing will wear it with great pride.”

Tim Reid, Senior Vice President, Fashion and Lifestyle for Ben Sherman, said: 

“We are thrilled to support Team GB with another stylish athlete collection for the upcoming Winter Olympic Games. “The partnership between Ben Sherman and Team GB has supported athletes from Great Britain and Northern Ireland, and we’re pleased to continue our support as they go for gold in Beijing.” The partnership for Beijing is the second time Ben Sherman has worked with Team GB this year, previously providing the official kit for the delayed Tokyo 2020 Olympic Games.  The Beijing 2022 Olympic Winter Games Opening Ceremony will occur on February 4, 2022, with the Closing Ceremony on February 20, 2022.

The 2022 Winter Olympics will be held in China across three zones: Beijing, Yanqing, and Zhangjiakou.

The ice sports will be held in central Beijing, China’s capital, as well as four snow events (snowboard big air and freestyle skiing big air, men’s and women’s).

The Opening and Closing Ceremonies will also take place in Beijing. Yanqing, a mountainous suburb of China’s capital located approximately 75 km (46.6 miles) northwest of Beijing’s city center, will host Alpine skiing and sliding events (bobsleigh, skeleton, and luge) and will also be the home of the Olympic Athletes’ village.

Zhangjiakou, located approximately 180 kilometers northwest of Beijing (111.8 miles) will host the majority of the ski and snowboarding events including freestyle, cross-country, ski jumping, Nordic combined, and biathlon.

There will be a total of 109 medal events across the following 15 sports:

  • Alpine Skiing
  • Biathlon
  • Bobsled
  • Cross-Country Skiing
  • Curling
  • Figure Skating
  • Freestyle Skiing
  • Hockey
  • Luge
  • Nordic Combined
  • Short Track
  • Skeleton
  • Ski Jumping
  • Snowboarding
  • Speed Skating

Additionally, the 2022 Winter Olympics will feature seven new events:

Women’s Monobob, Men’s and Women’s Big Air (Freestyle Skiing), Mixed Team Snowboard Cross, Mixed Team Aerials, Mixed Team Short Track Relay, and Mixed Team Ski Jumping.

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