Today, adidas revealed the new kit that will be worn by Team GB athletes at the Olympic Games taking place in Tokyo this summer.
Following a year of uncertainty, unprecedented challenges and unique circumstances, Team GB and Paralympics GB athletes will rise together in a kit that represents unity in diversity. The kit design features a contemporary representation of the Union flag, incorporated with inspiration from the host city, featuring intricate Japanese iconography.
To launch the kit, adidas have created a striking photography series featuring athletes across a range of disciplines and experience including Laura Kenny, Max Whitlock, Laviai Nielsen, Ojie Edoburun, Tom Daley and Shauna Coxsey.
One of the key features of the new kit is the deconstructed Union flag. The village wear designs also feature lion graphics alongside the national flowers of England, Wales, Scotland, and Northern Ireland, and incorporate transparent overlays to bring a rich depth of uniqueness and modern relevancy to celebrating national pride.
The collection includes competition wear for a breadth of sports such as track and field and gymnastics, as well as debut Olympic sports like skateboarding and sport climbing, alongside podium and village wear. To help athletes keep cool during what is set to be the hottest Games on record, the kit features HEAT.RDY technology, which is constructed using cooling material and textures that are optimised for use in hot environments.
Complementing the collection is the latest innovation in footwear, adidas 4DFWD. The silhouette has been crafted using years of athlete data, cutting-edge technologies in 3D printing, and Carbon’s Digital Light Synthesis™ providing athletes with precision performance in every step.
Hero items from the collection include:
- Podium Jacket: Featuring a deconstructed Union flag in vibrant colourways, to stand out in a moment of celebration.
- Podium Shoe: adidas 4DFWD utilising bespoke 4D technology, to create a new dimension of support and comfort for athletes.
- Competition Vest: Featuring the unique deconstructed design alongside innovative HEAT.RDY technology to help athletes keep cool whilst performing
- Village Hoodie: A design blended with the British lion and iconic flower symbols of the four nations in bold colours giving a contemporary finish to a classic style.
Crafted with sustainability in mind, each piece in the collection integrates sustainable innovation for the first time in kit history. Leading adidas technologies including PRIMEGREEN: a series of high-performance recycled materials that use a minimum of 40% recycled content and PRIMEBLUE: a high-performance recycled yarn containing at least 50% Parley Ocean Plastic will feature throughout the apparel.
Andy Anson, British Olympic Association CEO said:
To see the Team GB Tokyo 2020 adidas kit in more detail, please go to: https://shop.teamgb.com/pages/teamgb-adidas-tokyo-2020