Return of a British legend: BSA roars back to life

Photo credit: BSA

The revival of one of the world’s biggest motorcycle manufacturers continues at pace.

Following a £4.6 million grant by the UK Government last year for the development of zero-emission motorcycles as part of the low-carbon automotive initiative, BSA Motorcycles are roaring back to life.

The company’s new state of the the art 100,000 sqft distribution HQ near Coventry is just 18 miles from BSA’s original factory in Birmingham and will feature the latest models, a heritage museum, café and more.

At its peak, BSA (including Triumph) was the largest motorcycle producer in the world.

Standing for Birmingham Small Arms Company Ltd, BSA was founded in 1861, for the production of firearms. The brand’s motorcycle division was set up in 1903, and the first motorcycle was introduced in 1910.

The Birmingham brand went on to become the largest supplier of motorcycles to the Allied Forces during the Second World War.

By the 1950s, BSA was the world’s largest motorcycle maker, with one in every four motorcycles sold worldwide sporting the BSA badge. The company also enjoyed phenomenal success on the race track, with notable victories at Daytona and Santa Catalina.

Over the course of the century, BSA carved out a hallowed name among motorcycle enthusiasts, with legendary nameplates such as the Golden Flash, Bantam, Lightning, Firebird and Gold Star becoming cult favourites.

While operations ceased in the 1970s, BSA Company Ltd. was given a new lease of life in October 2016, when the BSA Motorcycles brand and the rights to the motorcycle business were acquired by the Mahindra Group, a renowned automobile manufacturer.

Last year, BSA Company Ltd. was also awarded a £4.6 million grant by the UK Government for the development of zero-emission motorcycles, as part of the low-carbon automotive initiative.


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