Move over Champagne, Ascot Racecourse has announced that Chapel Down, England’s leading and most celebrated winemaker, will become its ‘Official English Sparkling Wine’ Supplier from 2024.
This is the first time in the 300-year history of the prestigious British racecourse that an English wine brand has become Ascot’s Official Supplier and the Conservative Post has a fabulous Reader Offer to celebrate (see below).
Chapel Down has been the sole English sparkling wine served in the main bars of Ascot Racecourse since 2018 and has been a race sponsor for the past five years. However, this extended partnership will see Chapel Down as the exclusive English sparkling wine being served to more than half a million annual racegoers, including the flagship meeting in June – Royal Ascot.
As well as featuring on wine lists across the 179-acre racecourse, Chapel Down will also host a series of experiential activations on key racedays in 2024.
Chapel Down had a huge win earlier this year in a blind tasting when 60% of French drinkers actually preferred their English sparkling wine to France’s native Champagne.
Liam Newton, Chapel Down Chief Marketing Officer, commented:
“We are proud of our award winning sparkling wines and of our long-lasting relationship with Ascot. We are excited to now be an Official Supplier and to be able to offer racegoers even more opportunities to enjoy a fresher way to celebrate.”
Felicity Barnard, Commercial Director, Ascot Racecourse, added:
“We know our guests already enjoy the exceptional quality of Chapel Down’s sparkling wines with fine food and premium beverages playing such a key part of a day at the races. We are delighted to be extending our relationship with such a renowned British brand having them as an Official Supplier year-round, further extending the offering available to our racegoers as English wine continues to go from strength to strength.”
Chapel Down are England’s leading winemaker with a mission to change the way the world thinks about English wine. Based in the Garden of England at their winery estate in Tenterden, Kent, their world class winemaking team produce award-winning sparkling wines of exceptional quality.
Earlier this year Chapel Down unveiled a new brand identity to better present its sparkling and still wines in a premium, modern and distinctive way. Most prominently, the existing red line has been given a chapel doorway device, English Sparkling Wine is now proudly called out on the label, and some Chapel Down wines have been renamed to create more consistency across the range.
READER OFFER:
The Conservative Post have teamed up with Chapel Down for the month of August to offer readers 6 bottles of award winning sparkling and still English wines for the exceptional price of only £100 (as opposed to £126).
All you have to do is email Retail@ChapelDown.com or call 01580 766111 to receive the offer quoting ‘Conservative Favourites.’
For only £100 you will receive a curated collection of Chapel Down’s best selling still and sparkling English wines. An ideal introduction into the best that English terroir has to offer. Including their award-winning Brut and their most popular still wine Bacchus.
You will receive bottles of Chapel Down’s:
A Touch of Sparkle – This wine has been gently carbonated so as to not overpower the delicate aromas of the grape varieties of Bacchus and Chardonnay.
Sparkling Rosé – Fresh and delicate, the popular rosé English sparkling wine is ideal for seasonal celebrations.
Brut – England’s best selling English sparkling wine is crisp and fresh and perfect for every ‘big little moment’.
Flint Dry – Crisp and refreshing, this white wine has notes of apple, pear and citrus and is the perfect accompaniment to chicken and seafood dishes.
English Rosé – Crisp and fresh this rosé wine is the epitome of English summer with notes of raspberries, strawberries and cream. Best enjoyed with grilled shellfish, barbeques and salads.
Bacchus – This best-selling white wine is fresh and aromatic with notes of elderflower, grapefruit and melon. Crisp and fragrant this wine pairs well with seafood and Thai cuisine.
To claim your offer:
Email your name and telephone number to Retail@ChapelDown.com or call 01580 766111 to receive the offer quoting ‘Conservative Favourites.’
The offer includes free delivery.
Find out more about Chapel Down here.
This offer is available for the month of August while stocks last. REMEMBER to quote ‘CONSERVATIVE FAVOURITES’ to claim the offer.
